Sunday, October 28, 2012

A Marketing Idea.....

Let me preface this topic with the statement that I know ABSOLUTELY NOTHING about marketing. I do, however, recognize the need for a marketing niche just for retired people. You marketers out there, take this idea and run with it. I don't even care if you don't give me credit.

Truthfully, it wouldn't necessarily have to be JUST retired people it's geared toward. I think targeting that audience, however, might make it just that much more marketable.

See, I told you I don't have any idea what I'm talking about.

The idea I have is that companies should market some food packages just for retired people (or similar households with only one or two people in them).

Hubby and I wind up wasting food sometimes because the packages don't fit our lifestyle. Because food packages are meant for larger families, sometimes the food goes bad before we get a chance to use it all.

And this marketing scheme needs to be designed so that we aren't punished by paying MORE per (pound, ounce, item) than the larger-sized containers. I bought a half-pound package of bacon at the store yesterday, and it cost almost as much as a full pound. But we are likely to waste some if we buy a whole pound, so I paid more per ounce than I should have.

Here are some of my specific ideas for smaller quantities/amounts:

  • Four hamburger or hot dog buns (ideally, three, but I'm trying to be reasonable)
  • Half a loaf of bread
  • Hot dog chili in a VERY small can (On the rare occasion that we have hot dogs, Hubby and I may use a tablespoon or so of the chili, and the dog gets the rest.)
  • Half a gallon of milk (Oh wait...never mind)
I suppose we COULD just move to Europe, where the tendency is to shop almost daily just for what the family needs for that day.

At least that's the rumor I heard. I've never lived there.

1 comment:

DJan said...

I go to the gym every day by bus, and the store I like to shop at is right there, so I do pick up a few items almost every day and don't buy large amounts of anything. It's a nice way to do the shopping, and Hubby buys larger amounts of things now and then. I'll be interested to see how your marketing idea might work out for you. :-)